SALMON BRANDS TAKES TOP HONORS AT 2015 SEAFOOD PRIX D’ELITE
Brussels – (21 April 2015) – Salmon Brands of Oslo, Norway was awarded the top prize in the 15th annual Seafood Prix d’Elite new products competition at Seafood Expo Global, the world’s largest and most prestigious seafood event. The winner was selected from a field of 37 finalists and was announced this evening at a special Seafood Prix d’Elite reception. The top award for best new retail product was given to Salmon Brands for its entry, Salmaraw. This ready-to-eat sashimi kit provides 90 grams of fresh salmon sashimi with sachets of ponzu sauce and sesame seeds, and a specially designed eating utensil. The product is presented in a unique airtight and leak-proof pack that beautifully displays and preserves the high quality of the salmon.
The judges particularly noted that this product was very well conceived and executed from start to finish. In addition to the grand prize, the judges also gave five special awards:
Salmaraw from Salmon Brands was also presented the Seafood Prix d’Elite special award for Originality. The presentation of the salmon sashimi kit in a long tray is unique and elegant, yet still allows the consumer to eat the product directly from the package. This combination makes it well positioned for consumers who are looking for healthy take-away meals.
The Seafood Prix d’Elite special prize for Health & Nutrition was awarded to Marine Harvest of Brugge, Belgium for its product, Duo Norvégien au Four. The naturally healthy combination of cod wrapped in thin slice of salmon is packed in an oven-ready aluminum tray and gives the consumer an easy way to serve an elegant seafood preparation at home.
The Big Prawn Company of Melton Constable, England in the United Kingdom was awarded the Seafood Prix d’Elite special award for Convenience for its product Seafood Rarebit. A seafood take on a classic Welsh dish, this frozen retail product offers two pastry cases filled with king prawns and topped with a sauce flavored with English cheddar cheese, mustard and spices. The topping melts down over the prawns and into the pastry during cooking. Perfect for a light lunch or part of a main meal, the product offers consumers a new, easy way to enjoy seafood.
The Big Prawn Company was also presented the Seafood Prix d’Elite special award for Retail Packaging for its product, 2 Crayfish Thermidor Bakes. Designed for special holiday occasions, this product features twin ramekins filled with crayfish tails in a creamy thermidor sauce flavored with white wine, shallots and mustard, then topped with a ciabatta Grand Padano cheese breadcrumb. The package is elegantly designed with full-color photos of the prepared dish and a clear window to see the ramekins, which are covered with clear plastic domes. The package provides complete information for the consumer on nutrition, ingredients, product origin, preparation, and package disposal.
Rockabill Shellfish Limited of Balbriggan, Ireland was presented with the Seafood Prix d’Elite special award for Seafood Product Line for its “Something Fishy” line of seafood infused butters. Offered in Sweet Onion, Dulse and Asian Infusion flavors, the products combine Irish butter with freeze-dried and milled seafood protein, dried seaweed and seasonings. The result is a culinary butter that provides the savory deliciousness of “umami” to both enhance and complete the flavors of prepared dishes. The products can be used to flavor sauces, finish risottos, pastas and rice dishes, or to spread over seafood before or after cooking.
At the discretion of the judges an award was not given this year for best new foodservice product. Although the judges noted some positive aspects of the products entered in the category, they felt that in many cases the information provided by entrants was incomplete, and therefore it was not possible to choose an overall winner in the category.
The winners of the 2015 Seafood Prix d’Elite were chosen from a field of 37 finalists representing 11 countries. The winners and finalists are on display at Hall 11, Stand 2501 at Seafood Expo Global and Seafood Processing Global, which runs now through April 23.
The judges for the 2015 Seafood Prix d’Elite new products competition were Debby Verheyen, Seafood Product Expert for Delhaize Supermarkets in Belgium; Thibault Faucon, Supply Chain Manager for Sodexo in Luxemburg; Filip Keersmaekers, Seafood Category Manager for Makro & Metro Cash & carry in Belgium; Ian Nottage, Chef Director with Reynold’s Catering Supply in the UK; and Dominique Fenech, National Director of Seafood Purchasing for Monoprix in France. Ms. Verheyen served as chairperson of the jury.
The Seafood Prix d’Elite finalists were judged on taste and overall eating experience, packaging, marketability, convenience, nutritional value and originality. The judges’ scores were verified by the accounting firm of Ernst & Young.
About Seafood Expo Global and Seafood Processing Global
Formerly named the European Seafood Exposition and Seafood Processing Europe, Seafood Expo Global and Seafood Processing Global form the world’s largest seafood trade event. Thousands of buyers and suppliers from around the world attend the annual, three-day exposition in Brussels, Belgium, to meet, network and do business. Attending buyers represent importers, exporters, wholesalers, restaurants, supermarkets, hotels, and other retail and foodservice companies. Exhibiting suppliers offer the newest seafood products, processing and packaging equipment, and services available in the seafood market. SeafoodSource.com is the exposition’s official media. The exposition is produced by Diversified Communications, the international leader in seafood-industry expositions and media.www.seafoodexpo.com/global.
About Diversified Communications
Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital revenue, publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine and business management. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, India, Thailand and the United Kingdom. For more information, visit:www.divcom.com.